When you think about social media innovation, big tech hubs come to mind. But three young visionaries from Mysore in Karnataka, a city known for its rich heritage and vibrant culture – Mateen Shariff, Md. Yasser, and Owaiz Shariff are creating Cohorts – A community building platform that’s changing the game. They’ve built Cohorts to help creators and businesses build meaningful communities.
The Big Idea
Social media has become noisy and impersonal. The Cohorts team wanted to create something different: a platform where creators, businesses, and individuals can connect deeply, grow, and thrive.
“We wanted to build a platform that empowers people to create real relationships & give creators and businesses the tools to succeed.” says Md. Yasser, the Co-Founder & CMO of Cohorts.
How Cohorts Helps Creators
Creators often face challenges like unreliable income and limited control over their audience. Cohorts solves these problems by offering:
- Simple Monetization: Charge for memberships, courses, and exclusive events without relying on ads.
- Community Insights: Use leaderboards and analytics to see who’s most engaged and reward them.
- Customized Spaces: Host webinars, share exclusive content, and design a community that reflects your style.
For example, a musician can use Cohorts to share behind-the-scenes videos, host virtual concerts, and reward loyal fans with exclusive merch.
How Cohorts Helps Businesses
Businesses can use Cohorts to:
- Engage Customers: Create a space where customers feel valued and connected.
- Build Trust: Share tips, behind-the-scenes stories, or expert advice to strengthen relationships.
- Boost Sales: Introduce products or services in a way that feels natural and engaging.
- Reward Loyalty: Use leaderboards to identify top customers and offer them exclusive perks, discounts, or coupons.
Imagine a small business creating a community for its customers. They could share how-to videos, host Q&A sessions, and reward active members with special offers. It’s a win-win.
Why Communities Matter
People are moving away from superficial interactions and looking for deeper connections. Communities provide that. They offer a space where people can:
- Learn Together: Whether it’s learning a new skill or sharing ideas, communities are a great resource.
- Feel Connected: Being part of a group with shared interests is powerful.
- Make an Impact: Share knowledge, contribute ideas, and be recognized.
Building the Future
Cohorts isn’t just a platform – it’s a movement. By empowering creators and businesses to build communities, Mateen, Yasser, and Owaiz are shaping the future of social media. Their story proves that innovation doesn’t have to come from big cities; it can come from anyone with a vision.
The future of social media is here, and it’s all about communities. Visit Cohorts and be part of this exciting journey.
