As the custom merchandise industry continues to flourish across India, one company has quietly but consistently empowered thousands of new-age entrepreneurs to turn creative ideas into profitable ventures. Founded in 2012 by Sunil Kumar J, 99Sublimation has grown into a leading supplier and solutions provider for DTF (Direct-to-Film) and sublimation printing equipment, consumables, and support services. From its base in Dwarka Sector 7, New Delhi, the company has become a launchpad for small businesses across the country looking to enter the custom printing space.
Over the last 14 years, 99Sublimation has supported more than 20,000 clients—ranging from college students and solo creators to commercial print shops and online resellers. The company’s impact lies not just in selling printers or heat presses but in offering a complete ecosystem for entrepreneurs to start and grow their own printing businesses.
At the core of 99Sublimation’s strategy is a simple belief: that anyone, regardless of technical background, can build a successful business if given the right tools and training. This philosophy has led the company to provide free training to every new startup it serves. New clients receive detailed guidance on machine usage, design workflows, and software operation—often through video call demonstrations and remote onboarding. This hands-on support makes it possible for first-time entrepreneurs to get started with confidence, even in the absence of formal technical education.
The company’s catalog has expanded over the years to meet the evolving needs of the printing industry. It specializes in Epson A3 DTF modified printers, sublimation heat presses, inks, transfer papers, powders, and a wide variety of sublimation blanks such as mugs, t-shirts, mobile covers, keychains, tiles, and more. Whether someone wants to launch a personalized mug business, start a t-shirt label, or offer custom 3D printing services, 99Sublimation provides a one-stop solution—from machine to material.
India’s appetite for personalized products has surged with the growth of e-commerce and social media marketing. Whether it’s gifting, corporate branding, festival merchandising, or influencer-led sales, customized items are now mainstream. This demand has opened up new income opportunities for individuals in cities, towns, and even rural areas. 99Sublimation plays a crucial role in enabling this wave of self-employment and digital entrepreneurship.
What makes the company stand out is its “Service Before Sales” approach. Rather than focusing solely on selling equipment, 99Sublimation invests in long-term customer success. Clients are offered lifetime software support, free installation help, and step-by-step troubleshooting assistance even after the purchase is complete. This commitment to service has earned the company a loyal following, with many customers relying on 99Sublimation not just for supplies, but also for advice, upgrades, and business scaling tips.
In addition to its domestic success, the company is gradually expanding its international footprint, with growing interest from neighboring countries and overseas clients in the Gulf and Southeast Asia. The company’s online platform—www.99sublimation.com—features easy ordering, video guides, product demos, and support resources, making it simple for customers across India and abroad to access its services.
Looking ahead, 99Sublimation has its sights set on building a ₹100 crore ecosystem dedicated to creative entrepreneurs. Plans include expanding warehouse capacity, setting up regional training hubs, and introducing eco-friendly printing technologies. The company is also investing in digital education tools to help customers learn not just how to print—but how to sell, market, and grow their businesses strategically.
As India continues its push toward self-reliance, home-grown manufacturing, and micro-entrepreneurship, companies like 99Sublimation are becoming vital infrastructure for grassroots economic development. With its blend of technical innovation, hands-on training, and customer-centric values, 99Sublimation is not just a business—it’s a movement that’s helping thousands of people turn passion into profit. In a country where job creation and economic empowerment are critical, 99Sublimation has shown that entrepreneurship doesn’t have to start big. It can begin with a heat press, a blank mug, and a vision—backed by a partner who truly believes in your potential.
