Aashram’s latest campaign takes everyday locations like tea stalls, buses, sweet shops, and road signs, turning them into clever advertisements that blend effortlessly into daily life. Rather than relying on flashy billboards, the campaign places witty, relatable ads in familiar spots, creating moments that surprise and engage viewers.
At local paan shops, you might spot an ad that reads, “Tumhara boss taane dega, aur Baba Nirala entertainment.” This playful take on office culture resonates with anyone familiar with the pressures of work life, making it feel right at home in the setting. Similarly, a bus ad that says, “Seat mile ya na mile, Baba Nirala ke Aashram mein free entry zaroor milegi,” humorously addresses the common frustration of overcrowded buses, turning an ordinary commute into a fun reminder of the show.
At sweet shops, another ad reads, “Sweet sirf Aashram ke laddoo nahi, tum bhi ho,” offering a playful compliment while tying the show to something as familiar as a sweet treat. Even on highways, directional signs pointing to “Aashram” alongside familiar places like Rohtak and Hisar add an unexpected twist, making you think twice about your route.
What makes Aashram’s campaign so effective is how naturally it fits into daily life. Each ad feels fresh and relevant, speaking directly to the everyday person. By strategically placing ads in places people already frequent, from buses to chai stalls, Aashram has created a fun, genuine marketing experience. The campaign successfully blends local culture with smart marketing, turning ordinary moments into opportunities for fans to connect with the show in a new way.
