What began as one pet parent’s quest is now redefining clean, conscious care for dogs
India, October 24, 2025: It started in a typical dog parent’s living room, chewing toys under the sofa, half-eaten treats on the rug, and two wagging tails running the show. For Soumen Nayak, a marketing professional turned dog dad, it was a mix of laughter, chaos, and endless trial and error.
Like most pet parents, he wanted the best for his dogs, food that nourished, treats that healed, and grooming products that truly cared. But every brand he tried seemed to fix only part of the problem. Some offered nutrition, others promised better coats, but none cared for a dog’s health as a whole.
From Frustration to Purpose
When Soumen’s own dogs began struggling with itchy skin, dull fur, and food sensitivities, it hit him how disconnected the pet industry was. Every product worked in isolation, a quick fix here, a temporary relief there, but nothing that built lasting wellness.
That moment of frustration turned into purpose. Soumen decided to create what he couldn’t find — a brand that looked at a dog’s well-being as one complete picture.
The Birth of Poochyx
Using his years of brand-building experience and his instinct as a caring pet parent, Soumen began studying canine health from the ground up. He worked with veterinarians, nutritionists, and pet experts to design solutions that worked from the inside out.
In 2023, his idea came to life as Poochyx India (OPC) Pvt. Ltd., a brand built on a simple belief:
“You can’t fix a dog’s problem from one side. True wellness starts from the inside and shines through the outside.”
Science, Nature, and a Promise
Poochyx crafts human-grade, vet-approved treats, supplements, and care essentials that support a dog’s health in every way. Each product combines clean, functional ingredients with precise formulation to target real issues, from allergies and shedding to poor digestion and low energy.
Their latest launch, Cove & Canine — Where Spa Meets Science for Dogs, brings a refreshing twist to grooming. It’s not just about clean fur, it’s about care, comfort, and restoring balance to a dog’s skin and coat.
More Than a Brand: A Community
What began as one pet parent’s search for better care has grown into a trusted community of dog lovers. Every story of softer coats, calmer skin, and happier dogs, reminds the team why they started.
For Soumen Nayak, Poochyx is not just a brand.
It’s a promise, born out of love, powered by knowledge, and built to give every dog the healthy, happy life they deserve.