New Delhi, November 2025 – Renowned fashion designer and merchandiser Parul Verma, celebrated for her exceptional creativity and refined design sensibilities, proudly announces the launch of her very own fashion label — Payall n’ Parull. More than just a brand, this venture is a heartfelt tribute to her late younger sister, Payal Verma, whose spirit and grace continue to inspire Parul’s artistic journey.
With over six years of distinguished experience in India’s fashion and apparel industry, Parul has previously worked with leading fashion houses including Wobbly Walk, uNidraa, Torani, and Ritu Kumar. Her career reflects a seamless blend of artistic innovation and technical mastery — from trend forecasting, embroidery and surface ornamentation to collection development and creative direction.
Under the banner of Payall n’ Parull, Parul envisions a brand that celebrates sisterhood, emotion, and empowerment through style. Each piece is designed to embody her design philosophy — merging creativity with functionality, drawing from nature, culture, and personal storytelling, while staying rooted in sustainability and timeless elegance.
“This brand is my way of keeping Payal’s name alive — she was my muse, my cheerleader, and my biggest inspiration. Every collection, every silhouette at Payall n’ Parull will carry a part of her warmth, beauty, and joy,” says Parul Verma.
Payall n’ Parull aims to redefine contemporary Indian fashion with a delicate balance of modernity and tradition. The brand’s debut collection will feature exquisite handcrafted ensembles, celebrating intricate detailing, luxurious fabrics, and authentic craftsmanship — all hallmarks of Parul’s design legacy.
Having led and designed for reputed fashion labels, Parul brings an exceptional eye for detail and an innate understanding of what today’s woman desires: comfort, confidence, and individuality. Her leadership experience in design teams, product development, and creative direction ensures that Payall n’ Parull will stand as a symbol of refined artistry and emotional storytelling.
With her new label, Parul Verma transforms personal memory into a powerful creative force — honoring her sister, empowering women, and crafting fashion that speaks to the soul.