BKC is used to early starts. Office-goers race for cabs, cafés churn out espressos, and queues form before sunrise for the latest tech drop. Yet on iPhone 17 launch day, a different kind of sprint stole the show.
While hundreds patiently waited for their turn at the Apple Store, Flipkart Minutes slipped through the city’s familiar chaos and delivered the first iPhone 17 within minutes. One order, one courier, and suddenly the ritual of long launch-day lines felt out of date.
But what really made commuters slow their morning march was what happened next. A selfie snapped on the freshly delivered phone—capturing both the proud new owner and the still-waiting crowd—glowed across a digital billboard parked right outside the store. The caption said it all: “Captured on iPhone 17, bought on Flipkart Minutes.”
It wasn’t just a delivery. It was a theatre for a city that loves spectacle. Office workers paused to watch. Joggers stopped mid-stride. Social feeds filled with clips from popular X handles, and for a few minutes BKC’s usual financial buzz gave way to cheers and phone cameras.
Flipkart didn’t just prove it can match Mumbai’s speed. It showed that a single, well-timed moment can turn an everyday purchase into a shared city memory—part street performance, part marketing masterstroke.
Reference Link –
https://x.com/abhicheesecake/status/1968866674662080527?s=12
https://x.com/PrachiKochhar7/status/1968918835051778218?t=K7z3Myt48J85D2cHWYs2fg&s=19
