Flowers Industry in India

By 2026, the Indian floriculture industry is estimated to be worth INR 661 billion, with a CAGR of 19.2% from 2021 to 2026. We’re constantly watching and evaluating the direct and indirect effects of COVID-19 on various end-use industries, keeping in mind the pandemic’s uncertainty.

The cultivation of flowering and attractive plants is referred to as floriculture, sometimes known as flower farming. Despite the fact that flowers have long been a part of Indian culture and have been planted for a variety of purposes ranging from aesthetic to social and religious, the commercial floriculture sector is relatively new. Floriculture has become one of the most important commercial trades in Indian agriculture due to a considerable growth in demand for cut and loose flowers.
While exports remain a major motivator for growers, domestic demand for flowers is also skyrocketing, particularly in metros and larger cities. Consumers are buying flowers for a variety of events, including Valentine’s Day, weddings, anniversaries, birthdays, friendship days, Mother’s Day, Father’s Day, and so on, as a result of modernization and expanding western cultural influences. During religious festivals, flowers are consumed in large quantities all around the country.
The metros and larger Indian cities are currently the country’s largest flower consumers. “Saying it with flowers” is becoming increasingly popular as a result of increased urbanisation and the impact of western cultures on a variety of events, including Valentine’s Day, birthdays, festivals, anniversaries, marriages, farewell parties, religious rituals, and so on. We predict flower consumption to rise much more in the coming years, as urbanisation and the impact of western culture grow.
A significant amount of flower consumption occurs in industrial applications, in addition to aesthetic and decorative purposes. Flavors, scents, natural colour, medications, and other items fall into this category. During the forecast period, we predict the consumption of these items to continue to rise, resulting in a beneficial impact on the floriculture business.
Key Market Segmentation:
MARC Group examines major trends in each sub-segment of the Indian floriculture market, as well as estimates for the years 2021-2026. The market has been segmented by flower type, retail vs. institutional, distribution channel, application, and state in our report.
The following is a breakdown of the many types of flowers.
Flowers in a vase Flowers in a vase Flowers in a vase Flowers in a vase Flowers
The market has been divided into cut and loose flowers based on flower kind.

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Retail vs. Institutional Breakdown:
Retail /Institutional
The market has been divided into two segments based on sector: retail and institutional.
Aesthetic and decorative uses presently hold the largest proportion in terms of application. Flavors and scents, natural colours, pharmaceuticals, and other applications are among the others.
This study provides a comprehensive analysis of the India floriculture market, including all relevant elements. This includes everything from a macro overview of the market to micro data about the industry’s performance, as well as current trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, and so on. This paper is essential reading for entrepreneurs, investors, researchers, consultants, business strategists, and anybody interested in or seeking to enter the Indian floriculture market.