Forget off-the-shelf, now you can have the skincare regimen of a top celebrity

Technology is offering tailor-made solutions for managing our skin, and its ageing process, better than ever before, writes Dr M Sai Babu

The human genome was mapped back in 2003, but the implications for how we manage our skin’s ageing process are becoming clearer, as more research is undertaken into the various skin genes. “The possibilities are limitless,” says Dr M. Sai Babu, Co-founder of CosmoGene Skincare, an Indian skin genetic testing service. “The personal genomics industry is still in the infant stage because it’s not just about taking a test, it’s about understanding the information behind what the markers are all about.”

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CosmoGene Skincare involves a cheek swab for a saliva sample, along with a questionnaire covering lifestyle factors. From here, the CosmoGene Skincare looks at various markers – or DNA sequences – within five categories; firmness, glycation, sun damage, free radical damage and sensitivity. A skin therapist utilises this report to design a treatment program focussing on the categories in which a patient is medium or high risk, and the most suitable active ingredients. “We’re always adding new markers to the test to understand more about the skin,” Dr M Sai Babu says. An expanding database also means CosmoGene Skincare is able to conduct correlated studies and accumulate more data, and a greater understanding of the skin’s ageing.

“It took the guesswork out for Cosmetologists,” says Mohd Rizwan Younus, CEO of Cosmogene Skincare, Co-founder of CosmoGene Skincare and TrichoGene(A Genetic test for hair loss).


“We now know which products and dosage are required to preserve skin.”

Facialists who in conjunction with a CosmoGene Skincare report have a clearer idea of where younger clients’ skin is heading, for mature clients, it allows therapists to focus on the most effective treatments.

“Some people think sugar they eat is contributing to their skin concerns, but then find their glycation levels are low,” Rizwan says. “However, if the high-risk is in collagen breakdown, you’d prescribe a program focussed on collagen synthesis.”

A personalised guide to skin ageing also allows the consumer to shop smarter. “With DNA testing, we can recommend ingredients to the products that will be best for them.”

 “Every morning we choose a different outfit and make-up palette. But what changes the most? The skin. So it’s important to customise skincare. This is not a trend. It’s a fact.”