IMPORTANCE OF DIGITAL MARKETING AFTER THE PANDEMIC, EXPLAINS VISHAL KASHYAP, CORAL100

As the government has slightly removed all the restrictions and we are on the urge, back to normal. This possibly is unreal. During the months of lockdown and self-isolation, we have been, in fact, writing a new future. The new future or maybe the digital future that would be our new gateway to marketing. This has important implications for marketers trying to build lasting relationships with customers. Granular monitoring of data and trends in consumer behavior has always been important to planning. Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination may be just as critical. Marketers will need to think hard—and differently—about what the consumer in the next normal will think, feel, say, and do.

Digital marketing does not have access over large marketers; it is a subway to growth for local marketers too. Digital marketing for a brand like subway, Flipkart, Amazon is very much easy as it would be marketing for a renowned firm but digital marketing for a local marketer would be a turnover for his venture as we would be responsible for the growth and progress of the local venture.