IMPORTANCE OF DIGITAL MARKETING AFTER THE PANDEMIC, EXPLAINS VISHAL KASHYAP, CORAL100

As the government has slightly removed all the restrictions and we are on the urge, back to normal. This possibly is unreal. During the months of lockdown and self-isolation, we have been, in fact, writing a new future. The new future or maybe the digital future that would be our new gateway to marketing. This has important implications for marketers trying to build lasting relationships with customers. Granular monitoring of data and trends in consumer behavior has always been important to planning. Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination may be just as critical. Marketers will need to think hard—and differently—about what the consumer in the next normal will think, feel, say, and do.

Digital marketing does not have access over large marketers; it is a subway to growth for local marketers too. Digital marketing for a brand like subway, Flipkart, Amazon is very much easy as it would be marketing for a renowned firm but digital marketing for a local marketer would be a turnover for his venture as we would be responsible for the growth and progress of the local venture.  

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THE DIGITAL ECONOMY IS BOOMING

Since the invention of the internet, e-commerce has grown exponentially, putting a strain on traditional brick-and-mortar stores. As we move forward and deal with the effects of COVID-19, the digital economy is the only economy now.
 “Because of the coronavirus and people’s buying habits moving online, retail stores are closing everywhere – often for good,” If you own an e-commerce business, you’re well aware that the quality of your website plays an important role in your success. But even if you’re not selling products, you’ll need a great website and a comprehensive digital marketing strategy to ensure you’re reaching potential customers when they’re looking for brands like yours online. Customers will typically only respond to and engage with your brand if they feel they are getting something in return, especially with the arrival in brand presence via digital marketing. Regardless of industry, there are plenty of ways to provide value across your brands digital marketing initiatives.