Jake Joss had a poem about his grandfather saved in his mobile notes for years. The words captured childhood memories - listening to stories, sharing meals, the warmth of his hug. He had the melody in his head, the emotional vision crystal clear, but faced an impossible challenge: he couldn’t sing it himself without breaking down.
“Every time I tried to record it, I’d get too emotional,” Jake explains. “But the tune was so clear in my mind - I just needed a way to translate those feelings into the song I imagined.”
When Jake came to know about Suno through an AI course he attended, he immediately started experimenting with the tool and picked it up quickly. He could now translate the melody in his mind into an actual song - fixing the lyrics he had written, choosing style descriptors, even specifying the kind of voice texture he imagined. After multiple rounds of prompt engineering, he finally recreated the song exactly the way he had envisioned it.
Soon after, Sora launched in India, and Jake wasted no time. He self-learned the platform, and began building the video frame by frame - writing detailed scene-by-scene descriptions. To refine these prompts, he used ChatGPT, ensuring that each instruction reflected the tone and emotion he wanted to convey. After countless hours and late nights fine-tuning the visuals, and arranging the clips on a video editing tool on his mobile, the video was done.
Using AI as an assist, Jake bypassed time-consuming and expensive tasks - like arranging the music on his synthesiser, finding the right singer, booking a studio, or working with a sound engineer. For the video, he didn’t need shoots, actors, locations, or production crews. In just a few days, he was able to create something that would have otherwise taken months, multiple teams, and a substantial budget - all from his own imagination, guided by emotion and powered by prompts.
What Makes “Daddy” Different
Jake approached this as a human-led, AI-assisted creative process. He wrote detailed text descriptions of how the song should sound, what emotions it should convey, and what the video should look like - all based on his original poem and musical vision. He then used these prompts with Suno (for music generation) and Sora (for video creation), with the AI systems serving as tools to interpret and execute his creative direction.
This sets Daddy apart from other so-called “AI music videos,” where either the music is human-composed and AI is used only for visuals, or vice versa. In Jake’s case, both the music and the video were generated entirely through text prompts, with no manual instrumentation, recording, or filming involved. What makes it a first is that the entire asset - sound and vision - was crafted using AI as a tool, while Jake retained complete creative control throughout the process.
The India Book of Records confirmed this distinction, officially recognizing Jake’s achievement.
From Bedroom to Breakthrough
Jake started releasing music under Original Sing in 2019. His first song, “Doosra Pyaar,” celebrated his first daughter’s birth. Over the years, he has released various tracks - kids’ songs like “Birdie,” love songs like “Aankhon Ki Shararat,” and his recent Hindi patriotic album, “Azaadi.”
But Daddy marked a turning point in Jake’s creative process. With AI as a collaborative tool, he was able to bring a deeply personal vision to life - on his own terms, and without traditional production constraints.
A Technical Breakthrough with Emotional Impact
The success of “Daddy” has attracted attention from advertising agencies and OTT platforms interested in this new creative approach. Jake sees this as validation that audiences care more about emotional connection than production methods.
As AI tools become more accessible, Jake believes “Daddy” represents just the beginning. His grandfather’s memory sparked a technical breakthrough that could reshape how artists overcome creative barriers and bring their most personal visions to life.
