In the world of sustainable agriculture, few names shine as brightly as Dr. Atul Gupta — a visionary leader who has bridged ancient Indian traditions with modern organic innovations. Hailing from a farmer family in Rajasthan, Dr. Gupta has become the flagbearer of India's organic farming revolution, redefining the value of the Indian cow, cow dung, composting, and medicinal plants on a global scale.
🌾 The Organic Journey: From Village Roots to International Impact
While the world raced toward urbanization, Dr. Atul Gupta returned to his rural roots. Embracing cows and compost, he revived age-old Indian farming practices — giving them a global platform. His approach focuses on organic sustainability, Panchgavya science, and rural empowerment. For Dr. Gupta, the cow is not just a sacred symbol, but a scientific solution to today’s environmental and agricultural challenges.
🌿 15 Million Medicinal Plants – A Healing Forest for India
Under his leadership, India has witnessed the plantation of over 15 million medicinal plants between 2010 and 2025. Plants such as Tulsi, Amla, Ashwagandha, Shatavari, and Giloy have been grown to regenerate soil health and offer farmers alternate income through medicinal herb cultivation.
These plantations, hosted at Sunrise Organic Herbal Park and Shri Pinjrapole Gaushala in Jaipur, are now iconic centers for organic and herbal agriculture in India.
👨🏫 400,000+ Farmers Trained: Building India’s Organic Army
Through the International Institute of Advanced Agriculture Skill Development (IIAASD), Dr. Gupta has trained over 4 lakh farmers in organic farming, cow-based startups, medicinal plant cultivation, and sustainable agro-enterprises. This grassroots revolution is empowering farmers to become self-reliant entrepreneurs and protect India's agricultural biodiversity.
💼 Global Milestone: First Certified Exporter of Cow Dung
One of Dr. Gupta’s most remarkable achievements is becoming the world’s first certified cow dung exporter, converting rural waste into a global organic input. Today, cow dung from Indian farms is exported to countries including Germany, Dubai, Mauritius, Sri Lanka, and Thailand, supporting global sustainable agriculture.
🏆 Leadership & Recognition
Dr. Gupta’s mission has earned him national and international accolades:
Agriculture Excellence Award, Government of Mauritius
National Honour, Government of India
Chairman, Sunrise Group of Companies
National President, Organic Farmer Producer Association of India (OFPAI)
International Coordinator, All India Gaushala Cooperation Council
Founder, Main Hoon Kisan — India’s grassroots farmer magazine
🛒 Jaipur’s First Organic Farmers’ Market
Dr. Gupta’s commitment to farmer welfare goes beyond the field. He pioneered Rajasthan’s first organic market on Tonk Road, Jaipur, where farmers sell directly to consumers. This model promotes fair trade, transparency, and healthy living — encouraging farm-to-fork connections.
🌍 A Global Voice for India’s Cow-Based Science
With lectures delivered across 20+ countries, Dr. Gupta is one of India’s most respected international agricultural ambassadors. His topics include:
Cow science and Panchgavya-based farming
Medicinal plant economy and Ayurveda
Sustainable agriculture and climate resilience
Rural entrepreneurship through bio-based models
His message remains loud and clear:
"India’s cow, its dung, and herbal tradition can heal the world."
🎓 Vision 2030: The ₹15,000 Crore International Cow University
Now, Dr. Gupta is spearheading a landmark project — the International Cow University & Cow Abhyaran, with a proposed investment of ₹15,000 crore. Set across 1,000+ acres, the university will focus on:
Panchgavya science and cow therapy
Organic research and innovation
Bio-entrepreneurship education
Rural development and sustainable living
The university aims to place India at the center of the global cow knowledge economy, attracting researchers, innovators, and practitioners from across the world.
🌱 “Gaon Se Global Tak” – His Unshakable Belief
“The cow and the farmer are not backward symbols — they are Bharat’s greatest strength. When we empower them, we empower the nation.” — Dr. Atul Gupta Dr. Atul Gupta’s work is not just a mission — it's a movement. With each plant grown, each farmer trained, and each cow dung shipment sent abroad, he reaffirms that true progress lies in respecting the soil, the cow, and our roots. His legacy is building a sustainable, organic, and healthier future for India and the world.
Shivam Madaan
Shivam Madaan is the Founder and Editor of Hindustan Metro and Orvox News. Committed to unbiased and impactful journalism, he is dedicated to amplifying the voice of the people and delivering news that truly matters. His vision is to provide accurate, credible, and trustworthy information, ensuring journalism that informs, empowers, and serves the public interest