In a world increasingly conscious of environmental issues, the festival of Diwali has undergone a significant transformation. Gone are the days of excessive waste and environmental harm; in their place stands a growing awareness of the need for eco-friendly celebrations. One brand that has truly embraced this shift is a leading sustainable fashion label, Handme. They have introduced a unique initiative, the “Pass the Diya Challenge,” which aims to celebrate Diwali through sustainable fashion and raise awareness about the importance of eco-friendliness during this festive. The “Pass the Diya Challenge” is a call to action for celebrities and influencers nationwide to come together in a unique way. Participants receive a beautifully crafted eco-friendly Diya from Handme. Each Diya is not just a symbol of light but also a symbol of hope for a sustainable future.Many renowned personalities like TV Actor Krishna Mukherjee, Leading Mom Influencers Yuvika Abrol, Simone Khambatta, Anandita Aggarwal, Isnna Batra, Simran Taneja & the likes have already taken up the “Pass the Diya Challenge.”
From Bollywood stars to social media influencers, the movement is gaining momentum. Their involvement has not only inspired their followers but also underscored the importance of choosing eco-friendly options in every aspect of our lives.Radhika Goyal, the founder of Handme, IIM Ahmedabad alumnus and a mother, the driving force behind Handme, has a vision that goes beyond the Diwali season. She envisions a world where sustainable fashion becomes the norm, not the exception. “We want people to understand that eco-friendly fashion isn’t just a trend, but a responsibility we owe to our planet.
Diwali is the perfect time to start making conscious choices, and with the ‘Pass the Diya Challenge,’ we hope to spark a movement that goes far beyond the festival.”Satrupa Sharma AKA Saru Mukherjee Sharma, Popular Mom influencer who recently partnered with Handme Sustainable says , “I decided to partner with Handme because I loved the vision of the company to make sustainable fashion available to every part of the country” As the “Pass the Diya Challenge” gains traction, it serves as a powerful reminder that we can enjoy the beauty of Diwali without compromising the beauty of our planet. Handme’s commitment to sustainable fashion and Radhika Goyal’s vision have ignited a spark that promises to shine brightly in the years to come. Together, we can make every Diwali an eco-friendly celebration, one Diya at a time.
Visit Website: https://handme.co.in/
