Sorted Branding : The Boutique Agency Powering Bold Brands and Disrupting Indian Advertising with CGI

RKD

Jul 9, 2025 - 17:00

Business

Read more on hindustanmetro.com

9 Jul 2025

Sorted Branding : The Boutique Agency Powering Bold Brands and Disrupting Indian Advertising with CGI

Mumbai, (Maharashtra), [India], July 9th 2025: At a time when attention is currency and brand storytelling is evolving rapidly, Sorted has emerged as one of India’s most exciting creative boutique agencies, blending cutting-edge technology with strategic design to build bold, unforgettable brands.

Over the past year, Sorted pioneered the CGI Mixed Reality trend in the Indian advertising landscape, placing everyday products in extraordinary locations like the Taj Mahal, Dubai Frame, or fantasy metaverses, transforming how D2C brands capture attention and drive engagement.

“We didn’t wait for the market to evolve, we evolved the market,”
says Utkarsh, Founder and Creative Director at Sorted.
“In CGI and in branding, our goal has always been the same: create impact that’s impossible to ignore.”

With over 200+ CGI-led campaigns executed for marquee clients like Godrej, Disney, Dabur, Garnier, and Bath & Body Works, Sorted has created a new category in visual storytelling, one where technology, design, and marketing intersect seamlessly.

Beyond CGI — A Powerhouse in Branding and Packaging

While Sorted’s CGI work has turned heads, the agency’s true foundation lies in its deep understanding of brand strategy, identity design, and packaging.

From new-age D2C challengers to legacy FMCG players, Sorted has worked with 1000+ brands, specializing in Gen-Z-styled, impact-driven branding that doesn’t just look bold, it builds businesses and bottom-lines.

Whether it’s a legacy FMCG brand or a new-age D2C startup, Sorted approaches every project with the same commitment: build bold, intentional, and profitable brands.

A Creative Engine Built for the Brave

At the center of Sorted’s success is a tight-knit 15+ member team led by Utkarsh, a hands-on Founder and Director with an eye for design, storytelling, and consumer psychology. Under his leadership, Sorted operates with the flexibility of a boutique agency and the ambition of a global firm.

“We don’t just chase trends, we create them,”
Utkarsh adds. “Brands don’t need fluff. They need sharp thinking, brave ideas, and consistent execution.”

Looking Ahead

Sorted is now gearing up to expand into social media and performance marketing, bringing the same creative edge and business-first thinking to content and paid campaigns, as they have with branding and CGI.

Final Word

In a market flooded with cookie-cutter design shops and social-first agencies, Sorted stands out by combining clarity, creativity, and commercial thinking.

And while others are still figuring out what’s next, Sorted is already building it.