India, November 21, 2025: 120 Bahadur hits theatres today, and is all set to move the nation. The film tells the inspiring story of the brave soldiers of the 13 Kumaon Regiment, who fought against all odds during the 1962 Battle of Rezang La. Farhan Akhtar delivers a powerful performance as Major Shaitan Singh Bhati, leading his men with courage, pride and unbreakable spirit. With emotional storytelling, grand visuals and a reminder of real-life heroism, the movie promises to leave audiences with goosebumps and a deep sense of respect for our armed forces.
In this celebration of bravery, INDcool has joined 120 Bahadur as the Official Cooling Partner. The brand connects naturally with the film’s message — standing strong when conditions get tough. Just as the soldiers faced extreme weather and harsh terrain, INDcool products are designed to handle the real challenges of Indian homes and institutions every day.
Founded in 2004, INDcool has grown into one of India’s leading home-appliance brandby offering dependable cooling and comfort solutions. From high heat to power fluctuations, the company designs appliances that keep working no matter what. Their “Made in India, Made for Indians” belief has helped them deliver modern technology at prices that truly suit Indian families, whether in metros or smaller towns.
Commenting on the collaboration, founder Dhananjai Singh said, “Being part of 120 Bahadur gives us the honour of aligning with India’s heroic spirit. Their strength inspires our mission: to create appliances that remain reliable and keep India comfortable in any situation.” INDcool’s focus on sustainability, smart design and everyday convenience mirrors the film’s core message, resilience and responsibility.
As the country heads to cinemas to cheer for the heroes of 120 Bahadur, INDcool stands beside this tribute with pride. Together, they celebrate courage on screen and comfort in real life, a reminder that true strength is found not only in battles, but also in the moments that make up everyday India.
RK Dharmik
Rupesh Dharmik is a Digital PR Expert based in Surat, Gujarat, with extensive experience in media relations, online reputation management, and strategic brand communication. He specializes in crafting impactful press releases and securing coverage across leading digital platforms. With a strong understanding of the evolving media landscape, Rupesh helps businesses and individuals enhance their visibility and build a credible digital presence.
