Suraj Rana of Dental Master Media Proves SEO Dominance by Ranking a Completely Fake Dental Website in Just 60 Days

Jatin Srivastava

May 27, 2025 - 11:40

Brandpost

The Challenge: No Portfolio? Build One That Proves Itself

As an agency that offers white-label dental SEO services to other marketing agencies, Dental Master Media often faces NDAs that prevent them from publicly showcasing client results.

So Suraj Rana flipped the problem on its head.

“I needed a real example we could share without limitations. So I created a fake clinic — and just focused on SEO. No brand. No GMB. Just execution,” said Suraj Rana.

The Experiment: Can You Rank a Dental Website That Isn’t Real?

To put his team’s SEO strategy to the ultimate test, Suraj Rana created a completely fictional dental clinic in one of the most competitive local markets in India — Chandigarh.

“Everything about the site was fake — the clinic name, dentist, address, and even the phone number,” said Suraj Rana, Founder of Dental Master Media. “The only real thing was the SEO.”

The setup:

✅ Domain: https://dentistinchandigarh.com (Exact Match Domain)
✅ Website launch: March 1st, 2025
✅ Strategy: Basic on-page optimization, schema implementation, foundational backlinks, and internal linking
✅ No real NAP citations
✅ No Google My Business listing

Within just 60 days, the dummy website ranked #5 on Google for the high-volume, high-competition keyword: “Dentist in Chandigarh.”

📈 The Results: #5 Ranking in 60 Days Without a Real Clinic

The success of this case study wasn’t just surprising — it was proof that Dental Master Media’s SEO frameworks work, even in YMYL (Your Money or Your Life) niches like dental care where trust signals and authority are typically non-negotiable.

“We didn’t rely on fake reviews or trickery — just solid SEO execution. From technical optimization to strategic backlinking, we applied the exact methods we use for our white-label clients,” said Suraj Rana.

📹 Watch the full breakdown of the journey here:
👉https://youtu.be/d9E1qoEVbwE?si=BjQZBempByWIJe3z

What This Means for Dental Marketing Agencies

If you’re a marketing agency struggling to find a reliable SEO partner who understands the dental niche, this case study proves that Dental Master Media doesn’t just talk — they execute.

With no paid ads, no shortcuts, and no existing brand equity, Suraj and his team built a first-page presence in just two months — showing how quickly the right SEO strategy can work when applied methodically.

Key Takeaways from the Case Study:

Exact Match Domains (EMDs) Still Work — especially for local lead-gen niches
Authority Can Be Built Without a GMB or Reviews, if technical and on-page SEO is dialed in
Backlinks and Internal Linking Still Win — when applied with intent
YMYL sites can rank fast with white-hat tactics, even without real trust signals

“This case study shows we don’t need smoke and mirrors. We need smart SEO, done right. And we can do it again, and again, for real clinics — even in competitive markets,” said Suraj.

About Suraj Rana & Dental Master Media

Suraj Rana is a Dental SEO Strategist with over 7 years of experience, known for helping dental clinics and agencies build online dominance through search. As the founder of Dental Master Media, Suraj leads a specialized team that offers white-label SEO services exclusively for dental marketing agencies across the US, UK, Australia, and India.

Their services include: