A New Era of Viewership Records
The WCG India 2025 season delivered unprecedented digital success, reflecting the massive scale and energy of India’s growing gaming community. Across Instagram, the event generated 41.09 Million Views, 21.88 Million Reach, and 1.21 Million Engagements, marking one of the strongest seasons ever for WCG India’s digital presence.
The season also performed exceptionally on YouTube.
Across Upthrust Esports, WCG, and Creator channels, YouTube recorded a combined 12.63 Million Views from April to November. This includes:
- 829.4K Views during the Pre-WCG Team Selection phase
- 3.55 Million Views during the Group Prep Wars to Group Wars phase
- 8.25 Million Views from the WCG LAN and Post-Event Outcomes
These numbers underline the critical role of multi-channel YouTube coverage in driving widespread visibility and creator-driven amplification.
When combining all platforms, Upthrust Instagram and YouTube, WCG YouTube, Creator Instagram and YouTube, community platforms, and press coverage, the event reached a remarkable milestone.
The complete cross-platform ecosystem delivered 120+ million views, 100+ million reach, and 200+ million impressions, setting a new benchmark for gaming events in India.
Royal Challenge: Hydration Partner & On-Ground Experience
As the official Hydration Partner for WCG India 2025, Royal Challenge Packaged Drinking Water played a central role in elevating the on-ground experience for creators, players, and fans throughout the LAN finals. The Royal Challenge Hydration Zone became one of the most engaging touchpoints at the venue, offering branded chill zones and interactive creator-led activities that kept the audience energized. Multiple engagement-driven activations at the Royal Challenge booth, including creator meet and greets, fun challenge segments, and content capture modules, saw heavy participation from attendees, making it a standout experience area. The collaboration brought together esports and lifestyle branding seamlessly, reinforcing Royal Challenge’s commitment to supporting India’s fast-growing gaming and creator community.
Champions Crowned and Global Ambitions Set
Team Lolzzz, led by Captain Lolzzz, showcased a dominant performance across multiple game titles to take the national title. The winning roster included:
- LolzZz
- Neutrino
- Crow
- Sushi
The tournament was a strategic battle fought by eight of India’s most popular gaming creators, who captained their own teams: Jonathan, Mortal, Scout, Payal, Kaashvi, Shreeman, Mizo, and Lolzzz. The competition featured a unique multi-game format in which performance across games like VALORANT, BGMI, Asphalt, Web Relay, and Party Animals determined which teams earned the coveted first-pick advantage during the tournament's crucial WCG Dice Roll segment.
WCG India 2025 was a one-of-a-kind event that showcased a blend of Esports and content creation. Content creators showcased their skills in various video games in multiple high-octane situations in front of their fans. This was the first time content creators from multiple Esports organizations in India played together, showcasing unity with the community.
Fans got to see duos featuring some of their favorite Esports players, like Jonathan Gaming and Omega. After multiple twists and turns, Team Lolzzz triumphs and will represent India at the WCG Festival in Jakarta in December!
Partner and Representative Perspectives
The success of WCG India 2025 was made possible through strong industry support, highlighting a collaborative vision for Indian esports:
Ben Choi, WCG - Team Lead, said,"The WCG National Showdown India 2025 has truly exceeded our expectations. The passion, creativity, and sportsmanship displayed by India’s top gaming creators reflect the incredible momentum of the country’s esports ecosystem. Team Lolzzz delivered an outstanding performance, and we are proud to have them represent India at the WCG Festival in Jakarta. This season marks a major milestone for WCG as we continue to elevate creator-driven esports on a global stage."
Kartik Sabherwal, Upthrust esports - CEO, said,“We congratulate Team Lolzzz for an exceptional performance and for earning the opportunity to represent India at the WCG Festival in Jakarta. Their journey reflects the spirit of dedication and creativity that defines Indian gaming, and Upthrust Esports is proud to support their path to the international stage. Our collaboration with WCG has set new benchmarks for creator-led esports in India, with the season achieving over 120M+ total views, 100M+ reach, and 200M+ impressions across platforms. These results, backed by strong on-ground attendance and widespread community engagement, reinforce our vision of building world-class esports experiences. We look forward to expanding this partnership and unlocking even greater opportunities for the Indian gaming community.”
Aanandita Datta, Vice President - Marketing and Portfolio Head, Diageo India, said,“Esports and gaming represent dynamic spaces where we see tremendous potential to connect with India's passionate gaming community. Supporting WCG India 2025 enables Royal Challenge Packaged Drinking Water to be part of this exciting journey. Events like the WCG National Showdown exemplify the scale and energy of India's esports ecosystem, and we're thrilled to see homegrown talent representing the nation on the global stage. As the industry continues to grow, Royal Challenge Packaged Drinking Water remains committed to fueling platforms and initiatives that drive this evolution forward.”
Supriya Mankame, Gigabyte - Deputy General Manager, said,“We are thrilled to power WCG India 2025 with our AORUS gaming laptops. This event highlighted how performance-driven laptops like the AORUS MASTER, ELITE, and G6 series can elevate competitive gaming. AORUS is committed to supporting India’s fast-growing gaming community.”
The WCG India 2025 National Showdown marks a significant milestone for Team Lolzzz and the Indian esports community. With 120 million season views and a high-energy LAN finale in Navi Mumbai, WCG has redefined creator-driven gaming events. As Team India heads to Jakarta this December to face top global creators, WCG continues to spotlight national talent and elevate India’s gaming presence on the world stage.
About WCG (World Cyber Games): Founded in 2000, WCG is one of the world's most iconic esports festivals, serving as a global platform that connects creators, gamers, and fans through interactive events and content.About Upthrust Esports: Upthrust Esports is a leading Indian esports event production company widely recognized for hosting large-scale tournaments and pioneering creator-based gaming shows. The company plays a pivotal role in bridging brand engagement with the gaming culture in India and serves as the premier partner for the WCG India National Showdown.
