For over three decades, Zedd has been a pioneering force in Eastern India’s fashion industry, setting benchmarks for sophistication, craftsmanship, and quality. With a legacy spanning 35 years, the brand has cemented itself as a preferred choice for individuals who embody confidence and ambition.
A Journey Rooted in Craftsmanship and Innovation
Established in 1989 by the visionary Shri Rajendra Kumar Surana, Zedd has remained a trailblazer in the premium menswear segment. Built on a foundation of craftsmanship and innovation, the brand has continuously evolved to meet the ever-changing tastes of its discerning clientele.
In 2016, under the dynamic leadership of Sidharth Surana, Zedd Studio was introduced to merge luxury with affordability. This strategic move propelled the brand’s expansion, leading to a strong retail footprint of 45 stores across four states, with key locations in Siliguri, Guwahati, Asansol, and Cuttack. This steady growth reflects Zedd’s mission to bring premium fashion to a wider audience.
Luxury Made Accessible
Unlike conventional premium fashion labels, Zedd stands out for offering high-quality menswear at competitive price points. Renowned for its formal and casual collections, the brand specializes in exquisite party wear ideal for weddings and celebrations, along with stylish casual shirts for everyday elegance. Every creation is meticulously designed to empower men, helping them express their unique style with confidence.
Sidharth Surana, Founder & CEO of Zedd Studio LLP, encapsulates this ethos: “Make every moment count; wear clothes that define you.”
Stepping into the Digital Era
Commemorating its 35-year milestone, Zedd is now embarking on a new journey by embracing the digital landscape. The launch of its official website, zeddstudio.in, marks a significant step in the brand’s expansion, making its premium collections accessible to customers across India. This digital shift ensures that fashion-forward individuals can effortlessly explore and purchase Zedd’s signature styles from anywhere.
A Diverse Portfolio Tailored for the Modern Man
Zedd’s extensive collection features two in-house labels—ZEDD and VRIKSH—designed to meet the evolving wardrobe needs of today’s men. These labels offer a seamless transition between formal and casual, work and leisure, ensuring effortless style for every occasion.
The Vision: Becoming India’s Go-To Menswear Brand
Looking ahead, Zedd aspires to become India’s most sought-after menswear brand. With a solid presence in Eastern India, the company is strategically positioning itself for national expansion. A blend of physical retail and a robust e-commerce platform will enable Zedd to reach an even broader audience, ensuring its premium menswear is available to fashion-conscious men across the country.
With an unwavering commitment to craftsmanship, affordability, and contemporary elegance, Zedd continues to lead the way in premium menswear. As the brand grows, it remains dedicated to pushing fashion boundaries while upholding its legacy of excellence since 1989.
For those seeking timeless designs that merge quality with sophistication, Zedd remains the ultimate destination.
Explore the collection at zeddstudio.in.
