This easy to read book, ‘The Greatest Salespeople’, about the most important principles of Sales and what goes behind the making of the best sales people and success stories is in effect ‘A Gripping Cinematic Journey into the world of Sales’ as it borrows heavily from the world of cinema. Laced with hundreds of examples from the lives of iconic & inspirational figures as well as some of the most successful movies/movie characters, the book outlines the most important principles of success but is at the core of it all about sales!
Excerpts from the Chapter on DETERMINATION, PATIENCE, PERSEVERANCE
& PERSISTENCE:
There are two kinds of professionals. Ones who are hard working and follow their passion but somewhere in between they give up due to things not working out as planned or failure. Then the other ones are who are hard working and follow their passion and even after repeated failures are standing like a rock. They learn from their failures and move on. Because they have the set of most important traits called Determination, Perseverance, Patience and Persistence.
I am sure every football lover will know all about the film – Goal! It is one of the greatest football films though not based on true story but it’s the story of a young illegal Mexican immigrant who struggled to make ends meet in Los Angeles but at the same time he had huge ambitions of becoming a professional footballer. And soon enough, ‘Santiago Munez’ became a sensation in the world of football after scoring the winning goal for Newcastle United against Liverpool and earning a place in next Champions League.
But what many might not know is that ‘Kuno Becker ’, the man who played the lead role of ‘Santiago’, was actually a musician. Forget about him playing football ever, he was not even a football fan. He started learning violin at the age of five and studied at the Mozarteum in Salzburg, Austria as well as the Nacional de Musica in Mexico. At 17, he decided to pursue the career of acting instead of becoming a violinist. It’s a decision he’s always proud of. After working in few music videos, theatre productions and television he bagged many roles in cinema too.
For more fascinating tips wait for the launch this Women’s Day!
‘The Greatest Salespeople’ is being released by Daily Indian Media and comes right after the success of their last book, ‘2047’ by IIPM’s Dr. Arindam Chaudhuri.
About the author:
Shikha Ghosh is an International Certified Career Coach (ICCC) Masters Level Graduate from NCDA & CDA, USA. She is a Certified Career Services Provider & US Admissions specialist – having done ‘Applying to US Universities’ from University of Pennsylvania & being a member of NCDA, USA. She is a British Council certified and approved counsellor for Higher Education in UK. She has certificates in Negotiation Skills & Leadership from Yale School of Management & Harvard University respectively. She is also a certificate holder in Psychology from Yale University.
In 2009, she took up the challenging role of Chief All India Admissions Counsellor at one of India’s leading B-Schools and became the Indian Chief Counselling Representative for The International Management Institute, Belgium. Under her guidance her team which at one point in time consisted of 1000 full-time career counsellors (and in coordination with more than another 1000 counselling agencies) gave counselling to more than 5,00,000 thousand students. She directly counselled approximately 1,00,000 students and gave more than 25,000 admissions to leading Indian and International institutions and Universities and was instrumental in sending an equal number of students to global top most institutions like NYU, Cambridge, Cornell, Darden, UT Austin, Berkeley, NUS, NTU etc. In 2020 she founded MYOD, a leading Career Counselling company based out of India and now spends about 75% of her time perusing her passion for career counselling.
Shikha started her career in the year 98, as a Brand & PR Consultant,and went on to become the CEO of ICPAR, the PR division of Planman Consulting. She is the winner of the prestigious 4th Indy’s Super Achiever Award-2010, for outstanding contribution to the field of Marketing & Branding. Over two decades in PR & Communications she has worked on 12 Movies, many international concerts/events & from Fortune 500 clients.
In 2015 she took over as the President of Sales & Marketing at Daily Indian Media & Power Brands. She has been the guiding force behind Power Brands London International Forum for Equality, Power Brands Bollywood Film Journalists’ Awards & Power Brands Bharatiya Manavata Vikas Puraskar.
Shikha is the former editor of Power Women, a quarterly supplement of 4Ps Business & Marketing, Co-Author of ‘Indian Power Brands’ and the author of another upcoming book ‘Cracking the Glass Ceiling in High Heels – A peek into the lives of some of the Most Inspirational Corporate Divas’.
