Decodale Crafts, the company behind Kolkata Beads Centre, has raised fresh funding — and the story behind it is one every trader and small business owner in India will recognise.
Every year, as India prepares for Diwali, Rakhi, weddings, Navratri and a dozen other celebrations, millions of retailers, decorators and gifting businesses scramble for the right products at the right price. Decodale Crafts the company behind Kolkata Beads Centre, has spent years making sure those buyers have somewhere reliable to go. Now, the market has noticed.
The Kolkata-based company has raised funding at a post-money valuation of ₹10 crore from investor Mr. Alokk Mukim. Founders Piyush Khandelia and Strategic Partner Shresth Jha — who built this business through hands-on sourcing, category-by-category product development, and a deep understanding of India’s buying cycles — will use the capital to scale operations, strengthen sourcing, and build a more robust supply-chain for the future.
The numbers behind their market tell the story. India’s wedding industry alone is valued at USD 130 billion, growing at over 14% annually. The gifting market stands at USD 75 billion. Home décor at USD 25 billion. And feeding all of it is a celebration calendar that never really stops — Diwali, Dussehra, Christmas, Eid, Sankranti, Pongal, Onam, Baisakhi, Navratri, Rakhi and more. Decodale’s 3,000+ product range sits right at the intersection of all of it.
“We have built this business with a focus on what the market actually needs. Today, with more than 3,000 products across festivals, weddings, celebrations, décor and craft, we have proved real depth in this category. This investment lets us scale that in a bigger way.”
— Piyush Khandelia, Founder, Decodale Crafts
“India’s festive market is not a trend — it is a permanent, growing reality. Our job has always been to stay ahead of it: understand what sells, build what the market wants, and deliver it reliably. The capital we have raised now lets us do that at a much larger scale, and with greater precision across every category we serve.”
— Shresth Jha, Strategic Partner, Decodale Crafts
“Most companies today want to burn capital and chase topline. What drew me to Decodale is the opposite mindset — build steady, build strong, don’t burn. Piyush and Shresth have sourcing discipline and a genuine market read. India’s celebration economy rewards exactly this kind of builder.”
— Mr. Alokk Mukim, Investor
The company serves B2B buyers, wholesalers, resellers and retailers across India, with bulk pricing options that make it accessible across order sizes. Its catalogue is available on wholesaleonly.catalog.to.
About Decodale Crafts Decodale Crafts is engaged in sourcing, product development and supply of festive, decorative, craft and celebration-related product categories, operating through Kolkata Beads Centre. Founded by Piyush Khandelia, with Strategic Partner Shresth Jha as Strategic Partner, the company serves B2B buyers, wholesalers, resellers and retailers across India with a catalogue of 3,000+ products across bulk pricing tiers.
Product catalogue – https://wholesaleonly.catalog.to/