Pune (Maharashtra) [India], January 22: Digikore Studios’ original web series Kaise Banta Hai Season 2, streaming exclusively on JioHotstar, is witnessing a strong and sustained response from audiences, reaffirming the growing demand for informative, curiosity-driven content rooted in real-world processes and innovation. Since its launch, the series has demonstrated impressive viewership performance, high audience retention, and consistent engagement.
Designed as a process-focused informative series, Kaise Banta Hai Season 2 has successfully crossed over into high-engagement viewing, a space typically dominated by entertainment-led formats. Viewers are demonstrating active participation through social sharing, knowledge-driven discussions, and sustained interest in the behind-the-scenes mechanics of product creation.
Hosted by popular television personalities Helly Shah and Varun Kapoor, Kaise Banta Hai Season 2 blends storytelling, discovery, and visual immersion in a format that appeals across age groups. Released as a complete set of nine episodes, the series offers viewers a binge-worthy journey through India’s industrial and manufacturing landscape, revealing the intricate processes, technology, and human effort behind products that shape daily life.
The series features some of India’s leading brands and manufacturing innovators, including Laxmipati Sarees, Adani Electricity, Flo Mattress, Happilo, Mikasa Plywood, Shakti Pumps, TIL Limited, Grew Solar, and Ather Energy. Each episode provides an inside look at factories, production lines, quality controls, and decision-making processes, transforming complex industrial operations into accessible, engaging narratives.
What sets Kaise Banta Hai Season 2 apart is its ability to make manufacturing relatable and compelling. Instead of merely showcasing finished products, the series dives into the “how” and “why” behind creation, highlighting raw materials, engineering precision, skilled craftsmanship, sustainability considerations, and innovation-led problem-solving. This approach has resonated strongly with viewers, many of whom have praised the show for sparking curiosity and offering meaningful learning without compromising on entertainment value.
Kaise Banta Hai Season 2 offers brands a platform to showcase their processes, values, and innovation in an authentic, narrative-driven manner, helping build trust and deeper recall among audiences.
Abhishek More, CEO of Digikore Studios, said, “Kaise Banta Hai Season 2 has reinforced our belief that audiences are deeply interested in understanding how things work when the story is told right. The strong engagement and viewer curiosity around the series show that informative content can be both impactful and entertaining. For brands, this format delivers visibility rooted in credibility and transparency, something today’s audiences truly value.”
The series is supported by Nesterra as its presenting partner, a brand synonymous with creativity, design, and craftsmanship. Nesterra’s association with Kaise Banta Hai reflects a shared commitment to celebrating the processes, people, and passion that go into creation across industries.
By spotlighting manufacturing excellence, technological capability, and skilled labour, the series brings to life the industrial backbone supporting the nation’s growth and development.
Produced by Digikore Studios, known for its expertise in high-quality visual storytelling across film, television, and digital platforms, Kaise Banta Hai Season 2 continues the studio’s mission to create content that informs, engages, and inspires. The show stands as a strong example of how factual entertainment can deliver measurable audience impact while offering meaningful value to featured brands.
