Shivazza Group’s leading tile adhesive brand, Mapisa 369, celebrated its third anniversary with a grand two-day event and marketing conference on April 25–26. The event was marked by enthusiasm and high energy, attended by the company’s Managing Directors Mr. Ashok Choudhary and Mr. Hitesh Choudhary, along with senior officials including Naval Jha, Shikha Bomb, Kamal Meha, and the national marketing team.
Operating across most Indian states—excluding a few in the Northeast—Mapisa 369 showcased a live demonstration of its tile adhesive, highlighting its superior quality and durability. The leadership also shared the company’s future roadmap, announcing a revenue target of ₹200 crore by 2026.
Mr. Ashok Choudhary, a recipient of the President’s Award and a young entrepreneur, spoke about the company’s values:
“Our vision is rooted in self-reliance (Swa), commitment to quality, environmental protection, job creation, and social responsibility. We aim to contribute to building an Atmanirbhar Bharat by adopting the Swadeshi ideology and becoming India’s most trusted and service-oriented brand.”
He emphasized the Morbi tile industry as a model for Swadeshi success, stating that the construction chemicals sector is on a similar growth path.
Mr. Hitesh Choudhary, Managing Director, added:
“Mapisa 369 is synonymous with quality. We’re soon launching new product ranges in multiple verticals. With strong teamwork, we’re ready to set new industry benchmarks.”
Looking ahead, the company plans to open a regional office in Jaipur, expand across North India, and establish international offices in the UK and Dubai. Despite global trade tensions, Mapisa 369 remains optimistic, driven by robust domestic demand and a clear growth strategy.
