Nazrana Chikan Employs Digital Transformation to Expand Reach and Enhance Customer Experience

In a move aimed at staying ahead of the curve in the ever-evolving fashion industry, Nazrana Chikan has announced its embrace of digital transformation to broaden its reach and improve customer engagement. This strategic shift towards digital platforms will enable Nazrana Chikan to connect with a wider audience, enhance its online presence, and offer a seamless shopping experience to customers across the globe.

By leveraging cutting-edge technology and digital marketing strategies, Nazrana Chikan is poised to revolutionize the way customers interact with the brand, making it more accessible and user-friendly. The adoption of e-commerce solutions and social media integration will not only streamline the shopping process but also enable customers to stay updated on the latest collections, promotions, and events from Nazrana Chikan.

- Advertisement -

Nazrana Chikan’s commitment to digital transformation underscores its dedication to adapting to changing consumer preferences and market trends. By harnessing the power of technology, the brand is set to redefine traditional retail practices and establish itself as a leader in the digital space while continuing to uphold its legacy of exquisite craftsmanship and timeless elegance.

Prior to 2020, Nazrana Chikan relied solely on its four stores in Lucknow and Chandigarh for sales. The COVID-19 pandemic posed a significant challenge, forcing store closures and jeopardizing the livelihoods of not only employees but also the vast network of artisans involved in the chikankari creation process.

However, this adversity became the catalyst for a remarkable transformation. Mohnish Khairajani, one of the partners at Nazrana Chikan, recognized the potential of the digital world and spearheaded the brand’s shift to online sales. In March 2020, their website was upgraded from a mere display platform to a full-fledged e-commerce store.

This shift proved to be a game-changer. By embracing digital tools like Google Workspace, Nazrana Chikan streamlined inventory management, facilitated remote communication with wholesalers, and hosted internal meetings efficiently. Additionally, Google Ads played a pivotal role in driving traffic to the website, resulting in a phenomenal 300% increase and a 200% surge in sales.

“Without digital tools, our business would have been stagnant and we would have missed out on a lot of opportunities,” says Mohnish Khairajani. “The digital transformation has not only ensured our survival but has also opened doors to a wider customer base.”

Nazrana Chikan’s commitment to digital excellence extends beyond sales. They leverage social media platforms like Instagram to showcase their exquisite collections, engage with customers, and build a strong online brand presence. By providing high-quality product images, informative captions, and interactive stories, they create a visually captivating experience for their audience.

About Nazrana Chikan

Nazrana Chikan is a leading manufacturer, exporter, and retailer of authentic Lucknow chikankari garments. Established in 1981, the brand has carved a niche for itself in the chikan industry, offering exquisite hand-embroidered apparel for over four decades. With a dedication to preserving this art form while embracing contemporary trends, Nazrana Chikan caters to a global audience seeking timeless elegance and impeccable quality.