OSOAA, with an end to end solution with its pure and unadulterated product range, grabs all attention at the IHFF.

Ms Sanchita Jindal & Mr Avinash Parhi co-founded OSOAA upon recognising the need for pure and high-quality products in India’s wellness and nutrition segment. They are loyal to the saying, “We only sell what we can consume ourselves.” ‘Osoaa’ is a Basque word that translates to ‘Complete’ that began with the goal of bridging the gap between dietary deficiency and the market’s supply of pure, nutritious, and natural products that people can trust.

Sanchita, an MBA by education and an ex-banking professional, left her lucrative career in the United States to pursue her passion in India. Her passion has always been about healthy living with an emphasis on preventative healthcare, and she is a strong advocate of the phrase, “Prevention is better than cure.” 

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Avinash, an IIM-B and NIT Rourkela alum, is an entrepreneur at heart. An insightful strategist focused on customer delight is driven by a desire to serve consumers with products that work. After over a decade of experience in various Consumer Businesses, Avinash decided to hang up his corporate boots and pursue his passion in mental as well physical wellness as he strongly believes that we can only give our best in this life when we are at the optimal physical as well as mental health as both go hand in hand.

After thorough research in the preventive healthcare domain in India, leading to awareness around the issue of counterfeit and low-quality healthcare goods, Avinash & Sanchita launched OSOAA to serve consumers with pure, healthy and safe solutions for their health and fitness needs.  OSOAA’s mission is to prioritize healthcare by educating consumers about the importance of healthy choices and supporting them in their wellness journey by providing them with the right products.

Both of them are building OSOAA, one unbreakable brick at a time, to give their clients premium quality, high bio-available nutraceuticals at honest prices. In their effort of spreading awareness of high-quality products, instead of opting for a regular approach of high decibel celebrity brand endorsements, they have gone ahead and adopted a very functional approach of recruiting brand athletes and also have participated in IHFF Dec ’21 Dec 3-5 to reach out to their target audience directly.

The recently launched Cafe Mocha flavour in their Whey Protein Isolate range and Ultimate Desi Kulfi in Whey Matrix range are getting extremely popular. The Ultimate Desi Kulfi flavoured Whey Matrix was received well during the launch and sampling at IHFF, including leading athletes and fitness experts like Mr Vikram Phogat, Mr Manish Advilkar and Mr John Lucas, who loved the taste. OSOAA also hosted India’s first Pro Card Holder, Mr Suhas Khamkar, at OSOAA’s stall, and he was happy to know about OSOAA’s focus on quality and our wide range of sports and daily nutrition products. The Cafe Mocha flavour is being touted as the best coffee tasting Protein Powder, and many people find it similar to coffee bite. After the successful launch of Sports Nutrition in both offline and online channels, OSOAA has now forayed into Daily Nutrition as well as Herbal Products launching multivitamins, ashwagandha, diabetes care, and other new-age herbal and ayurvedic healthcare range of products. They have aggressive expansion plans and envision being a leading nutraceutical brand in India. One Life, One Body, One Chance. Don’t Experiment, Just OSOAA it.